Analysis of the Indian Gaming Industry:-

The Indian gaming industry includes all the gaming which are played on android , PC, Console, etc .The gaming industry is booming all over the world because of its demand . Now a days gaming industry is also doing well in India lots of players are into gaming there are more opportunities created by the government for them. The online gaming industry consists of companies of all sizes, from large established multinationals to very small start-ups. Its ecosystem spans developers, publishers,

distributors, streaming services, esports organizers and teams, and others. It is also influenced heavily by developers of operating systems for gaming devices. The top gaming companies all over the world by revenue are:

 

 

 

   

a)      The current market structure of Indian gaming sector is Monopolistically competitive by nature because pubg has dominated all the games In large scale and it has the larger market share and it is dominating well in India . in India we can see that huge number of gamers are into pubg more than other games PUBG, from Tencent, has not only taken the lead in gaining the Indian gaming mindshare but is leading the way for the creation of amazing games for India over the next decade. The companies Tencent and  Activision Blizzard are the companies having larger market share . well this clearly states that Indian gaming industry is more of Monopolistically Competitive.

 

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b)     Yes the selling cost of the gaming industry is on rise because they have to promote their games to a larger scale and market them. They invest huge amount of money for selling the games they give commission to agents and distributors such as Steam, play store , Appstore , Epic games etc . The gaming companies approach differently to promote their games .

Ø  They promote their  games on social media

Ø  They approach different youtubers to promote .

Ø  They approach gamers to promote their games .

Ø  They organise gaming contests and gaming events .

 

  Evidence: Former PlayStation US boss Shawn Layden spoke at the Gamelab Live conference last month, he claimed that each successive console generation has doubled development costs.

Ø  It follows the news that NBA 2K21 will be priced at $69.99 on the next consoles, $10 more expensive than it is on the current devices.

 

Ø  This is the report given by Digit.in they say that The price of the console games too has increased. This increase isn’t so dramatic when compared to the PC prices as console gamers were anyways paying Rs. 2,499 for games. They will now pay Rs. 3,499.

 

Ø  The below graph shows increase of selling cost of games:

 

As we can see there is huge increase in selling cost of games.

 

 

Ø  Growth of  gaming industry: Gaming industry is seeing a boom as firms cash in on everything

 

Ø  The Indian digital gaming industry is growing rapidly, with behemoths like Alibaba backed-Paytm, Tencent, Youzu and Nazara investing in it. One of the top five countries for mobile gaming in the world, the industry is already worth over $890 million. And with the demand for games on an upward curve, the country now has more than 250 game development companies, up from a mere 25 in 2010, with at least two startups coming up every month.

Ø  Estimates suggest that India's mobile games market will be worth $1.1 billion by 2020, and number of users projected to become 628 million by then. 

Read more at: https://www.forbes.com

 

Ø  c) Role of government on Indian gaming sector:

Ø  Modi emphasised that "India should tap the huge potential in this area, and lead the international digital gaming sector by developing games that are inspired from Indian culture and folk tales."

Ø  The Union Education Ministry is offering considerable support behind online gaming. This new focus is an attempt by the Ministry to generate employment opportunities in the digital field.

Ø  The Ministry also confirmed that they will be organising a national level hackathon for ‘online games’ to showcase the talents of Indian students from higher educational institutions. Indeed, even Prime Minister Narendra Modi recently said that the segment has “huge potential in this area, and should lead the international digital gaming sector.”

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v  The  graph representing Value of the gaming industry in India from financial year 2007 to 2020, with estimates until 2022(in billion Indian rupees) is shown below                                                         

 

Decision of government on fantasy gaming: On March 6, 2020, the Supreme Court of India passed an interim order in the case of State of Maharashtra v. Gurdeep Singh Sachar & Ors[4] and threw into uncertainty the fantasy sports sector in India.

Ø  The growth of fantasy sports has raised questions on its legitimacy and legality in India. The High Courts of Punjab & Haryana, Bombay and Rajasthan applied the tests laid down by the Supreme Court in the cases of Satyanarayana and Lakshmanan and declared fantasy sports to be games of ‘mere skill’ that do not amount to gambling

 

 Impact of Covid on the Indian gaming industry:

There is a good impact of covid on gaming industry . it has been beneficial for the gaming industry , because many players are into games in the lockdown period and covid has been beneficiary for the gaming industry for the development of it.

v  The below chart represents the impact of covid on gaming industry

 

Source: Newzoo analysis